A multilingual site built as part of the practice.

A three stage diagram, read from left to right, showing how one website serves four languages. Stage one, on the left, is headed Locales and lists four paths, each language on its own web address path: slash en, slash fr, slash es and slash ru. An arrow labelled Built by leads from that panel to stage two. Stage two, in the centre and drawn with a bright accent border to mark it as the core of the design, is headed One build. Its point is that there is nothing to keep in step, because one build holds the shared content structure, the shared templates, and one path from arriving on the site to getting in touch, built the same way for each language. A second arrow, labelled Declares, leads from the centre to stage three. Stage three, on the right, is headed In the head, and describes the language alternates that every page carries as link elements inside the head of the document: declared by one method rather than two, with every one of the four languages named, plus a default for a visitor whose own language is not one of the four. Below the three stages, under a heading reading What a reader can check, four properties sit in a row of four boxes: one trailing slash form normalised with redirects, a security header set, cookieless analytics, and a complete set of privacy, imprint and terms pages. A closing line at the foot of the diagram reads: nothing is on the list because it is usually there. No client content appears anywhere in this diagram.